Brad Morrill is a ten-year team member of Crystal Flash and currently serves on the executive management team as the Chief Customer Experience Officer. In his role, Brad leads the company’s sales and marketing efforts across both its business-to-business (B2B) and business-to-consumer (B2C) customer segments. He has profit and loss responsibility across the refined fuels, propane, and lubricants product lines and oversees all corporate marketing and community involvement.

Immediately prior to Crystal Flash, Brad spent five years “renting his brain” to companies who hired him for various strategy, financial planning, process improvement, and general management projects. Notable projects included helping one client recoup tens of thousands of dollars in overpaid taxes and another client sell one portion of their business to refocus the company on a specific growth opportunity.

In past career stops, Brad spent seven years in merchandising and marketing at Best Buy Company and five years at Cargill as a commodity merchant. At Best Buy, his most visible marketing accomplishment was creating Best Buy Racing, the company’s first foray into NASCAR motorsports sponsorship, which ultimately grew into the company’s largest sports and entertainment sponsorship. At Cargill, he merchandised corn, soybeans, and wheat throughout the Midwest and Pacific Northwest.

Brad is a U.S. Army Infantry veteran who served in the Presidential Honor Guard (The Old Guard) in Washington D.C. He earned a bachelor’s degree in finance and an M.B.A. from the University of Minnesota.

Brad lives in Grand Rapids, Michigan with his wife of 27 years and with whom he shares two grown children. In his free time, he enjoys exercise, listening to music, attending concerts, and working to digitize and share 30,000 extended family photos.